Assessment Tools

A Strategic Alliance is the coming together of two or more independent businesses for the sole purpose of achieving a specific outcome that would not have been achievable by any one of the businesses alone

  • Provide a far greater Value Proposition to your Existing and Prospective clients
  • Present your “Team of Expert Advisors” to Prospective Clients
  • Attract higher caliber clients and improve your conversion rate
  • Ultimately increase your Avg. $ Sale and Number of Transactions per client (Greater wallet share)
  • Have other businesses you can invest in later in the future

You may consider filling an entire office building or floor of an office building with your Strategic Alliance Partners to create a one-stop Business Services Center for the combined client base.  This Combined Services model can be a key USP.  Listed below are a few considerations:
 

  • Marketing Companies: Web/Brand/Graphic/PR
  • Computer Support/Networking
  • Office/Computer/Equipment Suppliers
  • Business Financing (Factoring Companies)
  • Bookkeepers & Payroll
  • Credit Card Services
  • Tactical Marketing Program Development /Agencies
  • Staffing Agencies
  • Local Business Education/Universities/Incubators Other Marketing Companies: Web/Brand/Graphic/PR
  • Computer Support/Networking
  • Office/Computer/Equipment Suppliers
  • Business Financing (Factoring Companies)
  • Trade/Professional Associations/Chambers/BBB
  • Hotels/Resorts/Conference Centers (Workshop facility Providers)
  • Phone/Cell Communications
  • Telco Consultants
  • Local Business Publications
  • Local Media Providers
  • Printers/Copy
  • Business Forms Providers
  • Sign Companies
  • Mail Services/ Door to Door Marketers
  • Express Delivery
  • Freight Hauler
  • Florists
  • Travel Planners

Key strategic partners focus their efforts on the same “target” market as you do.  As your relationship grows with your strategic partners and their understanding of value that you will bring to their clients, your client base will increase.   The stronger your relationship and the deeper the understanding your strategic alliances have with your business, the quicker your business will grow.

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